이 책의 교훈은 뭔가 옵션을 고려할때 가장 중요한 세가지 까지만 고려하고 나머지는 버리라는 것이다.
여기서 뭐가 중요한지 알기 어렵지만 아마 육감적으로 집히는 세개가 가장 정확하고 내가 머리를 쥐어짜 핑계를 데어야 되는 선택은 틀린 것이다.
그리고 뭔가 물건을 살때나 새로운 선택을 할 그 기대치가 유지될거라는 착각을 많이 한다. 그래서 구매자의 후회가 일어나는데 이건 늘 일어나는 당연한 것이다.
그러니 뭔가 그 물건을 가치가 떨어졌을때 그냥 보내고 다른 세로운 선택을 하는 것이 현명할지도 모른다. 아님 구매행위들을 줄이던가.
1. Choose when to choose.
1.1 Review some recent decisions that you've made, both small and large.
1.2. itemie the steps, time research, and anxiety that went into making those decisions.
1.3. Remind yoruself how it felt to do that work.
1.4. Ask yourself how much your final decision benefited from that work.
2. Be a chooser not a picker.
2.1. shorten or eliminate deliverations about decisions that are unimportant to you;
2.2. Use some of the time you've freed up to ask yourself what you really want in the areas of your life where decisiosns matter;
2.3. And if you discover that nonee of the options the world presents in those areas meet your needs, start thinking about creating better options that do.
3. Satisfice more and maximize less.
3.1. Think about occasions in life when you settle comfortably for 'good enough';
3.2. Scrunitize how you choose in those areas;
3.3. Then apply that strategy more broadly.
4. Think about the opportunity costs of opportunity costs.
4.1. Unless yo're truly dissatisfied, stick with what you always buy.
4.2. Don't be tempted by 'new and improved'.
4.3. Don't 'scratch' unless there's an 'itch'.
4.4. And don't worry that if you do this, you will miss out on all the new things the world has to offer.
5. Make your decisions nonreversible.
6. Practice an 'attitude of gratitute'
7. Regret less
7.1. Adopting the standards of a satisficer rather than a maximizer.
7.2. Reducing the number of options we consider before makniga decisino.
7.3. Practicing tratitude for what is good in a decisino rather than focusing on our disappointments with what is bad.
8. Anticipate adaption
8.1. As you buy your new car, acknowledge that the thrill won't be quite the same two months after you own it.
8.2. Spend less time looking for the perfect thing (maximizing), so that you won't have huge search costs to be 'amortized' against the satisfaction you derive from what you actually choose.
8.3. Remind yourself of how good things actually are instead of focusing on how they'are less good than they were at first.
9. Control expectations.
9.1. Reduce the number of options you consider.
9.2. Be a satisficer rather than a maximizer.
9.3. Allow for serendipity.
10. Curtail social comparison
10.1. Focus on what makes you happy and what gives meaning to your life.
11. Learn to love constraints
